Background
The Government’s Road-to-Zero Strategy outlines a host of policies and initiatives designed to significantly reduce the UK’s vehicle emissions, many of which directly impact the motorist. For these to be effective, it’s vital that they
are clearly communicated to and embraced by consumers. However, new car buyers are increasingly faced with an overwhelming array of rapidly changing technologies and fuels when making their purchase decisions.
The plethora of options, not helped by an undercurrent of conflicting news and information, can cause confusion leading to uncertainty, apathy and apprehension resulting in inaction.
Awareness of the challenge has resulted in the formation of a new Road Transport Emissions Advice Group (RTEAG) bringing together government, industry, motoring organisations and other key stakeholders to facilitate consistent messaging, definitions
and consumer advice. Collaborative message development will lead to greater dissemination and influence giving motorists the meaningful guidance.
Objectives
- To work closely with government and key industry stakeholders to improve the quality, consistency and clarity of consumer-facing policy messaging and driver choices
- To develop and deliver a strategy that enables agreed messaging to reach motorists
in a timely, relevant way using third party consumer-facing channels
- To identify, develop and agree the consistent definitions required for forthcoming policies and regulations
- To provide motorists with the help and advice they need to make
the best (fuel and technology) vehicle choice, environmentally.
Project Management and Stakeholder Engagement
LowCVP Secretariat to work closely with DfT, in collaboration with key stakeholders including: the AA, RAC, RAC Foundation, SMMT, NFDA, EST, UKPIA, GUL.