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Smart charging: consumer awareness campaign

Background and Challenges

The EV driver community is relatively well informed, enthusiastic and open to smart charging. As the market grows, less engaged EV users will need to be encouraged to adopt smart charging. To achieve this, a campaign will be needed to raise awareness of and encourage use of smart charging.

(See also: EV Chargepoint Labelling project.)


  • To establish an independent body to campaign for the benefits of smart charging and provide a trusted source of impartial help and information to consumers

Actions & Outputs

  • Formation of a stakeholder group to develop an action plan (2020)
  • Tender process to appoint a provider of advice to consumers (2021-2)
  • Oversight of initial set-up, campaign development & launch (2023 tbc)


April 2020 – March 2023.

A member view...

The LowCVP’s strength lies in the breadth of its membership, wealth of information and a place to meet key industry contacts
Glenn Saint, Chief of Engineering and Manufacturing, Arrival