Act on CO2 Press Release
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DfT launches new Act on CO2 campaign on car use More news
6 November 2009The Department for Transport has launched an advertising campaign aimed at reducing CO2 emissions from car use. The TV advertisement focuses on the fact that by driving five miles less a week, any driver can help make a difference.
According to a DfT press release (see associated link) car travel is the single biggest source of household and individual CO2 emissions in the UK. If all UK drivers reduced their driving by 5 miles a week we could save 2.7 million tonnes of CO2 per year.
Transport Minister Sadiq Khan said: "This campaign asks people to think more carefully about the journeys they routinely take. In our daily lives we create over 40% of the UK's CO2 emissions, every action we can take to reduce this figure will make a difference.
The Act on CO2 campaign, which began in 2007, aims to encourage individuals to reduce their carbon footprints through behavioural change.
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