Cars NOT Carbon: Press release (PDF)
TfL sponsor Cars not Carbon marketing challenge by Jacquie Bowser, Brand Republic
LONDON - Transport for London is sponsoring the Smarter Driving category in this year's Cars not Carbon competition, launched by the Low Carbon Vehicle Partnership, to bridge the gap between awareness and action on the part of consumers and businesses.
The competition is open to designers, agencies and students, to develop an effective marketing campaign focussed on greener motoring.
Winning student entrants will be offered a work placement with a leading advertising agency, while professionals will get the chance to showcase their work to relevant delegates in the industry, at the LowCVP annual conference, held on June 28.
more... (registration required)
Chief Editor of Ethical Junction blog, Friday 11th May
The 'Cars NOT Carbon' competition aims to bring to together designers, creative agencies and students to promote innovative marketing campaigns (under 6 category briefs), with the aim of promoting and communicating sustainable transport to a wider audience. LowCVP this week announced the final call for entries, with just over two weeks remaining until the deadline on the 28th May – winners will be announced at the LowCVP annual conference at the DTI conference centre, Westminster on June 28th.
more...
Toyota Prius website:
)
Background information:
)
Marketing Week, 22nd February 2007
"Wave of eco-marketing predicted" by Carlos Grande, Financial Times, 12 February 2007
The biggest advertising agencies are predicting a wave of green marketing campaigns as businesses compete on their environmental claims - some even arguing that it could become a matter of their very survival.
Agencies say communicating green values is fast becoming an act of "corporate hygiene" needed to retain competitiveness and standing with customers.
The heads of AMV BBDO, JWT, Ogilvy, RKCR/Y&R and Saatchi & Saatchi have told the FT they believe green advertising will grow in the next 12 months. All were in the top six UK agencies by gross income in the most recent industry report by Willott Kingston Smith, the leading advertising auditing firm.
more...
"Claire Beale on advertising: Adland's discovered the green issue - and now it's the only one in town", The Independent, 29 January 2007
If it's good enough for the corporate big dicks at Davos, it's good enough for this column. So this week we're going green (well, apart from the Grey bit at the bottom).
As some of the world's biggest business chiefs were chewing their nails over climate change in the Alps last week (and let's hope no private jets were called into commission for the trip to Heidi country), the advertising industry was waking up to the fallout.
Yes, green is an advertising issue. Saving the planet is fast becoming one of the hot marketing topics as bandwagon-clinging manufacturers rush to find some environmentally friendly credentials. And where there's a marketing challenge, you can bet there'll be plenty of ad agencies nosing the wind to find a new revenue stream from it.
It's a classic branding issue. The "green" brand is undergoing dramatic rehabilitation. Once a pejorative for all things grubby-hippie, green is now a status brand with the sort of zeitgeist creds that big advertisers are desperate to get their hands on.
more...