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In order to fairly appraise the work submitted, two judges have been appointed per category: a member of a well-known advertising/marketing agency or a media person and a key figure from the motor or fuel industries, or other appropriate stakeholder. The panel therefore embodies a wide and varied range of expertise that will balance the judging between the pertinence, the creativity and the realism of the work.

Judging will take place between 29th May and 1st June.

To read a short biography of each member, click on to the relevant picture below:

Judges:

Judging Criteria

Judges will look at the overall quality of each submission, the degree of originality and innovation in the creative concept and the quality of the creative execution specifically in terms of visual elements such as typography, art direction and illustration.

The relevance and pertinence of the subject in relation to low carbon technology and how the execution tackles low carbon issues following the listed criteria will also be considered.

CONCEPT / 10

• Does the material deliver a compelling proposition?
• How relevant is the concept to the target audience?
• Is it an original idea?

EXECUTION / 5

• Does the copy, artwork and style reflect the brand on display?
• Does it persuade you that low carbon issues are positive?
• Does it avoid jargon and 'green-speak' and keep the message simple?
• Does it steer clear of stereotyped 'green' clichés?

OVERALL CONSIDERATIONS / 5

• Has the material positively changed the perception of the brand/concept
• Do you wish you'd been involved in producing this?
• Is this just an attempt at 'green-wash' - making an unsustainable product appear sustainable?

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