Participants will be invited to create effective marketing executions or campaigns based on six creative briefs. The submissions made should be based on real-world low carbon issues.
Low Carbon Fuels
Biofuels, hydrogen/fuel cells, liquefied petroleum gas (LPG), natural gas, synthetic fuels, etc.
Download Creative brief
Responsible Vehicle Use
Car sharing, lift-sharing, journey planning, cycling, walking and public transport as alternatives, etc.
Download Creative brief
Smarter Driving (Eco-Driving)
Driving techniques, tyre pressure, speed issues, etc.
Download Creative brief
Responsible, Low Carbon Business Transport
Businesses promoting themselves as being environmentally responsible, introduction of low carbon vehicle fleets, business travel planning, car-share schemes for workers, business promoting non-road travel methods, etc.
Download Creative brief
Low Carbon Passenger Cars
Cars which burn fuel (conventional or alternative) in a more efficient way, thus reducing carbon emissions and other harmful pollutants. Focus on the consumer market.
Download Creative brief
Low Carbon Vans
As with passenger cars, the makers of vans and other light commercial vehicles working to reduce their products' output of carbon emission. Focus on the business market.
Download Creative brief