The Competition
The Cars NOT Carbon competition aims to reward the best examples of creativity focused on greener motoring. It will be the centrepiece of the LowCVP annual conference on the 28th of June when the winners will be announced. It will provide a platform for an interchange of ideas between participating professional agencies and further-educational establishments, and those responsible for deciding the marketing and advertising approaches of the motoring and fuel companies.
The objective of the competition is to raise awareness of the opportunities for promoting greener motoring in the UK and to encourage engagement between motor and fuels industry decision makers and the creative industries. The competition aims to further raise the profile of low carbon transport in the context of meeting the urgent threats posed by climate change.
The challenge is to develop an effective marketing campaign or execution based on 'real world' low carbon issues.
Objectives
- To reward creativity for campaigns which meet the brief.
- To engage marketers and educational institutions around the issues of low carbon fuels, vehicle technology and responsible motoring.
- To create debate within the motor industry, media and general public.
- To encourage the uptake of new cleaner vehicles and use of cleaner fuels by fleets and consumers.
- To encourage the efficient and responsible use of vehicles as well as reducing travel.
Download the Cars NOT Carbon brochure.
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